Cultural Power Index

Brand Fit

Score talent against a brand's values, audience, tier, and cultural power. Pick a preset brand or build a custom brief.

1AE
Ayo Edebiri

actor · Mid-tier

77

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power84
Engagement rate62
Audience quality83
2FA
Fred again..

musician · Mid-tier

76

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power81
Engagement rate56
Audience quality84
3PG
Peggy Gou

musician · Mid-tier

75

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power80
Engagement rate41
Audience quality82
4R
Raye

musician · Mid-tier

75

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power79
Engagement rate54
Audience quality82
5SR
Sha'Carri Richardson

athlete · Mid-tier

75

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power78
Engagement rate52
Audience quality77
6FT
FKA twigs

musician · Mid-tier

75

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power78
Engagement rate43
Audience quality86
7MM
Mikey Madison

actor · Mid-tier

75

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power75
Engagement rate50
Audience quality80
8CG
Coco Gauff

athlete · Mid-tier

74

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power79
Engagement rate44
Audience quality79
9BK
Barry Keoghan

actor · Mid-tier

74

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power77
Engagement rate41
Audience quality79
10NG
Ncuti Gatwa

actor · Mid-tier

74

Fit score

Value alignment50
Audience age overlap100
Tier compatibility100
Cultural power76
Engagement rate40
Audience quality80