Cultural Power Index

Matching engine

Brand Fit

Score talent against a brand's values, audience, tier, and cultural power. Pick a preset brand or build a custom brief.

Brief

creativeboundary-pushingglobal

Best matches for Beats by Dre

1TT
Tyler, the Creator

musician · Premium

73

Fit score

Value alignment67
Audience age overlap86
Tier compatibility60
Cultural power88
Engagement rate51
Audience quality84
2BB
Bad Bunny

musician · Premium

72

Fit score

Value alignment67
Audience age overlap86
Tier compatibility60
Cultural power94
Engagement rate40
Audience quality79
3R
Rosalía

musician · Premium

72

Fit score

Value alignment67
Audience age overlap86
Tier compatibility60
Cultural power89
Engagement rate47
Audience quality83
4PG
Peggy Gou

musician · Mid-tier

71

Fit score

Value alignment67
Audience age overlap62
Tier compatibility100
Cultural power80
Engagement rate41
Audience quality82
5AE
Ayo Edebiri

actor · Mid-tier

65

Fit score

Value alignment33
Audience age overlap76
Tier compatibility100
Cultural power84
Engagement rate62
Audience quality83
6FA
Fred again..

musician · Mid-tier

64

Fit score

Value alignment33
Audience age overlap76
Tier compatibility100
Cultural power81
Engagement rate56
Audience quality84
7EH
Erling Haaland

athlete · Premium

63

Fit score

Value alignment33
Audience age overlap100
Tier compatibility60
Cultural power82
Engagement rate48
Audience quality75
8CC
Central Cee

musician · Mid-tier

63

Fit score

Value alignment33
Audience age overlap76
Tier compatibility100
Cultural power80
Engagement rate50
Audience quality74
9FT
FKA twigs

musician · Mid-tier

63

Fit score

Value alignment33
Audience age overlap76
Tier compatibility100
Cultural power78
Engagement rate43
Audience quality86
10Z
Zendaya

actor · Premium

62

Fit score

Value alignment33
Audience age overlap86
Tier compatibility60
Cultural power96
Engagement rate49
Audience quality86