Cultural Power Index

Deal flow

Partnerships

Every tracked brand partnership across the index — active, completed, and rumoured.

129 partnerships

TalentBrandCategoryDealStartedStatus
RRayeNikesportswearcapsule24 Feb 2026active
RRayeNikesportswearcapsule21 Feb 2026active
ISIce SpiceMangofashionambassador24 Nov 2025active
ISIce SpiceMangofashionambassador21 Nov 2025active
ISIce SpiceMangofashionambassador17 Nov 2025active
LHLewis HamiltonHugo Bossfashioncollaboration25 Oct 2025active
LHLewis HamiltonHugo Bossfashioncollaboration22 Oct 2025active
LHLewis HamiltonHugo Bossfashioncollaboration18 Oct 2025active
LHLewis HamiltonHugo Bossfashioncollaboration15 Oct 2025active
MMMikey MadisonCartierluxurycapsule23 Aug 2025active
MMMikey MadisonCartierluxurycapsule19 Aug 2025active
MMMikey MadisonCartierluxurycapsule16 Aug 2025active
MMMikey MadisonCartierluxurycapsule13 Aug 2025active
KJKendall JennerL'Oréal Parisbeautyambassador30 May 2025active
KJKendall JennerL'Oréal Parisbeautyambassador27 May 2025active
KJKendall JennerL'Oréal Parisbeautyambassador23 May 2025active
KJKendall JennerL'Oréal Parisbeautyambassador20 May 2025active
NGNcuti GatwaH&Mfashionambassador2 Apr 2025active
NGNcuti GatwaH&Mfashioncampaign30 Mar 2025active
NGNcuti GatwaH&Mfashionambassador26 Mar 2025active
NGNcuti GatwaH&Mfashionambassador23 Mar 2025active
DLDua LipaH&Mfashioncampaign7 Feb 2025active
DLDua LipaBeats by Dreelectronicscampaign1 Feb 2025active
DLDua LipaBeats by Dreelectronicscampaign28 Jan 2025active
JAJonathan AndersonLoeweluxuryfront row18 Aug 2024active
JAJonathan AndersonLoeweluxuryfront row15 Aug 2024active
BKBarry KeoghanNikesportswearcampaign10 Jul 2024active
BKBarry KeoghanNikesportswearcampaign7 Jul 2024active
ZZendayaNikesportswearcollaboration12 Jun 2024active
ZZendayaNikesportswearcollaboration9 Jun 2024active
JOJenna OrtegaCartierluxurycollaboration5 Mar 2024active
JOJenna OrtegaCartierluxurycollaboration2 Mar 2024active
JOJenna OrtegaCartierluxurycollaboration28 Feb 2024active
JOJenna OrtegaCartierluxurycollaboration24 Feb 2024active
NCNaomi CampbellHugo Bossfashioncollaboration23 Jun 2026completed
NCNaomi CampbellHugo Bossfashioncollaboration20 Jun 2026completed
GLGreta LeeBeats by Dreelectronicsfront row7 Jun 2026completed
GLGreta LeeBeats by Dreelectronicsfront row3 Jun 2026completed
GLGreta LeeBeats by Dreelectronicsfront row31 May 2026completed
GLGreta LeeBeats by Dreelectronicsfront row27 May 2026completed
PEPaloma ElsesserL'Oréal Parisbeautyfront row26 Apr 2026completed
PEPaloma ElsesserL'Oréal Parisbeautyfront row23 Apr 2026completed
PEPaloma ElsesserL'Oréal Parisbeautyfront row20 Apr 2026completed
PEPaloma ElsesserL'Oréal Parisbeautyfront row16 Apr 2026completed
PMPaul MescalMangofashionambassador30 Mar 2026completed
PMPaul MescalMangofashionambassador27 Mar 2026completed
TCTimothée ChalametLoeweluxuryfront row17 Feb 2026completed
TCTimothée ChalametLoeweluxuryfront row13 Feb 2026completed
ECEmma ChamberlainHugo Bossfashioncapsule18 Jan 2026completed
ECEmma ChamberlainHugo Bossfashioncapsule14 Jan 2026completed
ECEmma ChamberlainHugo Bossfashioncapsule11 Jan 2026completed
RRosalíaGlossierbeautycollaboration9 Aug 2025completed
RRosalíaGlossierbeautycollaboration6 Aug 2025completed
RRosalíaGlossierbeautycollaboration2 Aug 2025completed
RRosalíaGlossierbeautycollaboration30 Jul 2025completed
SBSimone BilesHugo Bossfashioncapsule1 Jun 2025completed
SBSimone BilesHugo Bossfashioncapsule29 May 2025completed
SBSimone BilesHugo Bossfashioncapsule26 May 2025completed
ATAnya Taylor-JoyGlossierbeautycollaboration11 May 2025completed
ATAnya Taylor-JoyGlossierbeautycollaboration8 May 2025completed
ATAnya Taylor-JoyGlossierbeautycollaboration5 May 2025completed
FTFKA twigsHugo Bossfashioncapsule1 May 2025completed
DLDaniel LeeChanelluxurycampaign29 Apr 2025completed
FTFKA twigsHugo Bossfashioncapsule27 Apr 2025completed
DLDaniel LeeChanelluxurycampaign26 Apr 2025completed
DLDaniel LeeChanelluxurycampaign22 Apr 2025completed
DLDaniel LeeChanelluxurycampaign19 Apr 2025completed
BBBad BunnyMangofashionambassador14 Feb 2025completed
BBBad BunnyMangofashionambassador11 Feb 2025completed
AYAnok YaiHugo Bossfashioncampaign29 Jan 2025completed
AYAnok YaiHugo Bossfashioncampaign25 Jan 2025completed
AYAnok YaiHugo Bossfashioncampaign22 Jan 2025completed
AYAnok YaiHugo Bossfashioncampaign18 Jan 2025completed
JKJennie KimGlossierbeautycampaign20 Sept 2024completed
JKJennie KimGlossierbeautycampaign16 Sept 2024completed
EHErling HaalandL'Oréal Parisbeautyambassador9 Sept 2024completed
TTTyler, the CreatorCartierluxurycollaboration7 Sept 2024completed
EHErling HaalandL'Oréal Parisbeautyambassador6 Sept 2024completed
TTTyler, the CreatorCartierluxurycollaboration3 Sept 2024completed
EHErling HaalandL'Oréal Parisbeautyambassador2 Sept 2024completed
TTTyler, the CreatorCartierluxurycollaboration31 Aug 2024completed
EHErling HaalandL'Oréal Parisbeautyambassador30 Aug 2024completed
TTTyler, the CreatorCartierluxurycollaboration28 Aug 2024completed
SRSha'Carri RichardsonHugo Bossfashioncapsule11 Aug 2024completed
SRSha'Carri RichardsonHugo Bossfashioncapsule8 Aug 2024completed
SRSha'Carri RichardsonHugo Bossfashioncapsule4 Aug 2024completed
SRSha'Carri RichardsonHugo Bossfashioncapsule1 Aug 2024completed
BHBella HadidMangofashioncollaboration18 Jun 2024completed
BHBella HadidMangofashioncollaboration14 Jun 2024completed
BHBella HadidMangofashioncollaboration11 Jun 2024completed
CGCoco GauffBeats by Dreelectronicscapsule14 Apr 2024completed
CGCoco GauffBeats by Dreelectronicscapsule11 Apr 2024completed
AAitchNikesportswearcollaboration11 Apr 2024completed
AAitchNikesportswearcollaboration8 Apr 2024completed
AAitchNikesportswearcampaign5 Apr 2024completed
BPBella PoarchHugo Bossfashioncollaboration21 Feb 2026rumoured
BPBella PoarchHugo Bossfashioncollaboration18 Feb 2026rumoured
AEAyo EdebiriChanelluxurycampaign30 Jan 2026rumoured
AEAyo EdebiriChanelluxurycampaign26 Jan 2026rumoured
AEAyo EdebiriChanelluxurycampaign23 Jan 2026rumoured
AEAyo EdebiriChanelluxurycampaign20 Jan 2026rumoured
HCHelena ChristensenBeats by Dreelectronicscapsule11 Nov 2025rumoured
HCHelena ChristensenBeats by Dreelectronicscapsule7 Nov 2025rumoured
JEJacob ElordiMangofashioncollaboration13 Aug 2025rumoured
JEJacob ElordiMangofashioncollaboration10 Aug 2025rumoured
JEJacob ElordiMangofashioncollaboration7 Aug 2025rumoured
JEJacob ElordiMangofashioncollaboration3 Aug 2025rumoured
GHGigi HadidGlossierbeautycollaboration18 Aug 2024rumoured
GHGigi HadidGlossierbeautycollaboration15 Aug 2024rumoured
GHGigi HadidGlossierbeautycollaboration12 Aug 2024rumoured
PGPeggy GouHugo Bossfashioncapsule10 Aug 2024rumoured
GHGigi HadidGlossierbeautycollaboration8 Aug 2024rumoured
PGPeggy GouHugo Bossfashioncapsule7 Aug 2024rumoured
AAAdut AkechMangofashioncollaboration21 Jun 2024rumoured
FAFred again..Mangofashioncapsule19 Jun 2024rumoured
AAAdut AkechMangofashioncollaboration18 Jun 2024rumoured
FAFred again..Mangofashioncapsule15 Jun 2024rumoured
AAAdut AkechMangofashioncollaboration15 Jun 2024rumoured
FAFred again..Mangofashioncapsule12 Jun 2024rumoured
AAAdut AkechMangofashioncollaboration11 Jun 2024rumoured
FAFred again..Mangofashioncapsule9 Jun 2024rumoured
AEAlix EarleLoeweluxuryfront row1 May 2024rumoured
AEAlix EarleLoeweluxurycollaboration28 Apr 2024rumoured
AEAlix EarleLoeweluxurycollaboration24 Apr 2024rumoured
CCCentral CeeL'Oréal Parisbeautycampaign7 Mar 2024rumoured
CCCentral CeeL'Oréal Parisbeautycampaign29 Feb 2024rumoured
CCCentral CeeL'Oréal Parisbeautycampaign26 Feb 2024rumoured
CXCharli XCXNikesportswearfront row24 Feb 2024rumoured
CXCharli XCXNikesportswearfront row21 Feb 2024rumoured